In this post I want to briefly hit on some areas where diversification realized at Sam Adams.
Sam Adams (BBC) falls into the single business area of the limited diversification title. Sam Adams makes beer and that is it. They stick to what they do best.
Sam Adams realizes their economies of scope and exploits them through their employee's. President Jim Koch, often mentions how he has the best employees in the business. He feels that "happy employees make better beer (those were not his exact words but very close).
By realizing the importance of his employees, Jim has realized and exercised a key diversification strategy that is hard to imitate in the brewing industry.
My thought is "happy workers"+"happy business"= "good future"
This video backs my reasoning.
Lots of fun with this blog, I've very much enjoyed it!
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