In the beer or brewing industry, as we have mentioned before, there are thousands of brands and labels to pick from. With all of these decisions, brewing companies need to find a niche or strategy that makes them unique or top of mind in the customers decision making process. For example, Budweiser or Bud Light, in the United States, has been the champion for top of mind marketing with their unique commercials and tag lines (King of Beers.) Sam Adams has the identity of a quality, craft beer with seasonal selections to enhance the customers drinking experience.
Each season brings new harvests and ingredients to select from. Sam Adams (in my opinion) champions this process by putting out the best mix of seasonal beers on the market. This type of brand reputation gives loyal customers options outside their flagship Boston Lager to choose from.
No comments:
Post a Comment