Tuesday, February 8, 2011

Boston Beer Company Inc. Chapter 1

The company that I will be following this semester is The Boston Beer Company Inc.



The Boston Beer Company is the parent company for Sam Adams which is the largest brewer of handcrafted beers in America but only make up less than 1% of the United States Beer market.

Founder and now chairman Jim Koch started Sam Adams with the idea that he could find a niche market in the beer industry that gave customers a full flavored drinking experience.  Jim's expectations are strict when it comes to what is going in his beers but he is also not closed to pushing the envelope.

Sam Adams has been around since 1984.  It is traded on the NYSE under the ticker symbol: SAM

To read up more on The Boston Beer company go here or here.




Facebook:  Sam Adams - for the love of beer!

1 comment:

  1. Definitely one great beer. I had not realized it was so independent and large. (my bad)

    ReplyDelete